When we are taking about Scandinavian, we talked mostly about products from Finland and Sweden. In fact, I think I spoke more often about Danish products than Norwegian creations.
The government of Norway with the industry has launched an offensive a few years ago to raise awareness about what they produce. They identify UK as an important platform for their marketing campaign.
Again this year, the visitors of UK's leading contemporary interiors event will be able to see and touch the best of Norwegian design. The trade show 100% Design is scheduled for September 18 to 21, 2008 at Earls Court in London.
100% Norway viewed over the years
It was announced that 100% Norway 2008 will be once again curated by Henrietta Thompson. The upcoming stand has tripled over the size of last year. In 2006, 100% Norway stand was colossal. The 2006 stand exhibited cutting edge Norwegian architecture including a view at fashion, furniture and city bikes. From macro, the stand went micro as 100% Norway 2007 zoomed in to the creativity found in glass, porcelain and textile design. The theme for 2008 is not yet public. I will keep you posted.
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posted @ Friday, March 21, 2008 1:12 PM | Feedback (0)